Colgate-Palmolive presents a revolutionary new Oral Beauty essential - Visible White O2. Formulated with a patented Active Oxygen-based tooth whitening technology. It starts whitening teeth in 3 days (when used as directed on pack). As soon as you brush Colgate Visible White O2 Toothpaste gives off a warming effect inside your mouth. Along with this it releases a gentle wave of ultra-fine whitening foam - that's the Active Oxygen. The millions of active oxygen bubbles get absorbed gently into your enamel and whiten teeth from the inside out! Available in 2 refreshing flavours: Aromatic Mint: Like a rushing mountain stream the freshness of this herby wintergreen mint gives a refreshing flavor that lasts. Peppermint Sparkle: Fresh bright with slight hint of spice this delightfully balanced flavor brings a long-lasting flavor that feels like your mouth is sparkling. For best results pair with Colgate Visible White O2 toothbrush thrice a day as directed on pack.