The alcohol free soothing formula with Chamomile and Vitamin E relives 5 signs of shaving irritation: burning redness dryness tightness and itchiness. The lotion with Hamamelis refreshes skin leaving it smooth and comfortable. Non-greasy and is absorbed quickly. Step 1 - Dispense product onto your palms. Step 2 - Massage on your shaved skin. Step 3 - For better results use after every shave.