Truefarm Red rice has a deep reddy brown colour as it's made from flattened wholegrain rice and so contains the bran as well as grain. Its the bran that supplies much of the fiber as well as the mineral content, notably iron, zinc and manganese. Iron is involved in the system as well as energy production. Manganese has antioxidant capabilities and helps energy production.Our mission to provide highest quality organic food, which is delicious as well as nutritious and helps people stay healthy and happy. We engage with farming communities across the world to cultivate 100% organic crops.