It is the flagship of the Eyetex Group of Companies manufacturing cosmetics since 1938, when the Late Sri Vasudevan started to make Kajal. Initially he manufactured Kajal (Kanmye / Katuka / Kankappu / Kanmashi / Kohi etc.,) and Kumkum (Bindi) Chandu liquid in glass bottles. With superior quality and unique processes, the Brand Eyetex gained immense popularity & was sold in the then Madras State only. The Kajal was so popular that the brand Eyetex became synonymous with Kajal.